Saying no to SUNEAST

A few months ago, i found some "advertisements" on the listed company SUNEAST on various online forums and decided to take a closer look on the company's financial reports and news announcements. In early november, I sent out an email to their CFO, with the aim of clearing some of my doubts after doing my own analysis. But unfortunately, till now, no reply has been forthcoming. So much for transparency and investor relations. Below is the entire content of my email.



Hi Ms Jennifer Shum,
As a retail investor, I am currently doing some analysis on Suneast before taking any investment position. While going through the company's financial reports and news announcements, I have the following questions. As such, I hope that you are able to address my doubts.

Q1) The 51% acquisition of NuXD was completed on Feb 2007 for HK$60 million. According to the 2 nd quarter financial results, the group has cash holding of HK$105 million as at 31st Dec 2006. Can you explain why Suneast choose not to use its cash holding for the acquisition but instead opt to undertake a fund raising exercise through the issuance of US$15 million worth of secured floating rate notes to Deutsche Bank and thus incurring an effective interest rate of 13.5% at inception?

Q2) In the 2007 annual report, I have extracted the following statement from the chairman's message from page 4: "The results of its efforts have been very encouraging. Cruiser is today one of the leading ready-to-drink brand in Taiwan. Similarly, since NuXD took over the sales and marketing of Coors Light in 2006, it has become one of the best selling beers in Taiwan's entertainment outlets." Can you provide the evidence from an independent market research firm to back up the above statement?

Q3) Can you justify the need to have a pre-payment of HK$179 million for advertising and promotion activities?

Q4) On page 72 of the annual report, the fair value of the exclusive distribution rights in NuXD is stated to be HK$120 million. Can you explain how Suneast arrived at this figure? Any independent valuation done?

Q5) Suneast obtained an unsecured bank loan of HK$35 million for FY07. As I see it, there is ample cash holding on the balance sheet. Can you justify the need for this bank loan?

Regards



With the above questions in mind, i would not recommend SUNEAST even though the share price is low. One big negative point on the company is that the management has decided to change its business focus just one year into its IPO. I welcome those vested to provide answers to the above questions and convince me why the shares are worth buying.